Pure Content
A Pure Content entry is the most basic and most common building block on your site. It’s a block of formatted text that supports all the markdown features documented in the Formatting and Layout sections.
What It Looks Like in Contentful
When you open a Pure Content entry, you’ll see:
| Field | What It Does |
|---|---|
| Administrative Title | Internal label — only you see this. Use it to identify the block (e.g., “Homepage - Welcome Text”) |
| Content | The text field where you write your content. This supports all the formatting documented on this site. |
| CSS Class | A styling hook used to customize how this entry looks. Your developer manages these values. As per-site documentation is built out, available CSS classes for your site will be documented there. |
That’s it — Pure Content entries are intentionally simple. All the power comes from what you write in the Content field using the formatting options.
How Pure Content Is Used
Pure Content entries appear in two places:
- Directly on a page — as a standalone text section
- Inside a Pure Aggregator — grouped with other items in a section
Example: Homepage Content
A typical homepage might have several Pure Content entries:
Homepage
├── Pure Content: "Hero Section" (large heading + intro text)
├── Pure Aggregator: "What We Do" (grid of cards)
├── Pure Content: "Our Mission" (paragraph with floating image)
└── Pure Content: "Call to Action" (centered heading + button)Each Pure Content entry renders as a distinct section of text on the page, styled according to what you write in the content field.
Writing Content
Everything you’ve learned in the other sections of this documentation applies inside Pure Content entries:
- Text Formatting — bold, italic, headings, lists, links
- Text Alignment — center or right-align text
- Floating Images — images with text wrapping around them
- Content Boxes — colored highlight boxes
- Offset Layouts — content pushed to one side
- Images — sized and positioned images
- YouTube — embedded videos
- Google Maps — embedded maps
Tips
- Name your entries clearly. You’ll accumulate many Pure Content entries over time. Names like “Homepage - Hero” or “About Page - History Section” are much easier to find than “Content Block 1”.
- One topic per entry. If you have a page with an intro, a mission statement, and a call to action, make each one a separate Pure Content entry. This makes them easier to reorder, reuse, or style individually.
- Pure Content entries are reusable. You can reference the same entry from multiple pages. Edit it once, and it updates everywhere it appears.
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